08/17/2023 Engagement Marketing
5 Effective Strategies to Boost Your Brand with Professional Event Videography & Photography
Hiring an event videographer and photographer can not only be beneficial but also extremely necessary.
Using professional, polished video services at your event doesn’t just give you the ability to have a record of your amazing experience, it also takes the stress away from DIY-ing it and can provide countless post-event marketing opportunities.
According to Hubspot’s analysis of Wyzowl Research, “More marketers credited video with increasing dwell time, traffic, leads, sales, and reduced support queries than in ANY of our annual surveys since 2015.” In addition, 92% of marketers (an all-time high) recognized good ROI due to video content.
Here are five clever strategies NEWaukee suggests using to leverage your brand activation via professional event videography and photography:
Provide a high-quality recap to attendees
While there is a certain type of brand that can benefit from handheld, phone-recorded content, it’s generally important to have images and videos that are high-quality in order to showcase your business’ professionalism. This builds a layer of trust with your community while at the same time allowing people to relive the event through beautifully-shot imagery.
Stack your social media
Use gorgeously-filmed clips to create standout social media content for your pages, including TikTok and Instagram Reels. Boost videos using Meta to get even more eyes on your experience and brand, and impress your audience with how eye-catching and clean your professional videos look. AI tools like Opus Clip and Munch are making it easier to repurpose content across multiple platforms.
Update your website
Does your website need a refresh? Use the quality content produced by a videographer to update your site, giving it more energy, color, and interactivity. Including videos on websites is a tactic that is becoming increasingly popular, but you can also utilize stills from professional videos to update header photos and blog content.
Whether your leadership is a C-suite executive, stakeholder, board member, or business partner, having quality video content to point to as proof of an event’s success or audience engagement is key. Being able to have video evidence of an experience can help leadership visualize and appreciate the effort that went into it.
Nine times out of ten, an event or conference will include a strong community component, and it’s becoming increasingly important to highlight that aspect. Having a professional onsite to capture the human experience – the smiling faces, audio testimonials, authentic interactions, and joyful connection – is extremely valuable.
Ready to leverage your brand using video services? Here are a few things to consider when hiring an event photographer/videographer to make sure you’re prepared and knowledgeable:
- Ask for examples of the videographer’s work to make sure it matches with your brand vision and style.
- Make sure you choose someone responsive, and ask for multiple ways of contacting the person you decide to hire so there are no last-minute communication issues.
- Provide detailed assets for the event photographer/videographer such as a shot list, deliverables needed, and outlined timelines or deadlines.
- Make sure you’re on the same page with how many rounds of edits are included in the services you have booked.