Our Services

Attention is hard to get. We design experiences that earn it.

Getting people to notice your brand is hard. Getting them to care is harder. Getting them to act takes something more potent than another ad.

That's what we design for. We map how people find and feel your brand IRL, build physical activations that connect them to your brand, and produce custom events and programs that inspire action.

Behind every project is a full in-house creative team, so the idea and the execution go hand in hand.

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Custom Events + Programs

Connect with your audience IRL and earn their trust through shared experiences.

Shared experiences build trust faster than any advertisement can. When people gather around a real, shared experience, they walk away feeling closer to the organization or cause behind it.

We create and produce those experiences, from corporate summits and conferences to non-profit galas, community programs, and large-scale city festivals. Our team handles every aspect of planning and execution, and builds a detailed run-of-show that keeps the whole thing flowing from first arrival to final take-down. When the goal is an ongoing program rather than a single event, we design that too, so the trust you earn compounds every time your community comes back.

For a city tourism organization, we plan an annual festival driving 10,000+ attendees and an estimated $656,691 in economic impact. See case study →

A long outdoor dining table set with orange glassware, white napkins, and potted plants, with chairs on each side and a blurred background of greenery.

Crowd of Milwaukee Brewers fans celebrating at a game, some standing, cheering, and raising fists in the air, dressed in team jerseys and hats.

Applications

Building relationships with current and prospective customers
Engaging top talent
Bringing people to your destination for tourism or economic development
Inspiring advocacy around a cause

What We Offer

Event Design & Planning: Concept, venue selection, A/V, catering, entertainment and ambiance, and comprehensive logistics
Event Production: Meticulous project management, expert staffing, a detailed run-of-show, and flawless day-of execution
Wraparound Marketing Support: Full support across design, copy, advertising and more, to make sure you hit your attendance goals.

A woman with curly hair, wearing sunglasses and a red flower hair accessory, is painting on an easel at an outdoor event. She has a black arm band that reads 'ART64' and a smile on her face. She is surrounded by other people, some also wearing sunglasses, in a sunny environment.

“NEWaukee’s approach to community driven activation has been vital to the success of our community initiatives this season. From the initial discussion to the implementation, it was so refreshing to work with a team that gets it and does the work the right way.”

Izzy Lugo III, Director – Experiential Marketing, Milwaukee Brewers Baseball Club

Brand Installations + Activations

Turn attention into a moment people stop for, step into, and remember.

A great activation creates opportunities for your audience to gather and have a memorable interaction with your brand. We take your ideas from concept to reality and handle everything in between, including fabrication, delivery, setup, staffing, day-of logistics, take-down, and storage.

For a B2C client introducing itself as a community stakeholder, our interactive photo-box activation engaged an estimated 100,000+ attendees over the course of a summer festival season. See case study →

Two women posing for a photo at an outdoor event with a green sign behind them that reads "WE ♥ MILWAUKEE" and a stylized cityscape illustration of Milwaukee.

Two women shopping for clothes at an outdoor market, browsing through pink and purple garments hanging on a rack, with a wooden fence and string lights in the background.

Applications

Designing branded booth activations for events, festivals, and trade shows
Building semi-permanent installations that bring your brand into the community
Managing placemaking initiatives and public-private partnerships such as collaborative art projects and murals
Turning a product launch or store grand opening into a moment the community rallies around

What We Offer

Brand Installation Design: Custom designs for VR or AR experiences, web apps, 3D installations, and more
End-to-End Production: Project management, fabrication through trusted partners, delivery, setup, and take-down
Professional Staffing: Trained street teams, brand ambassadors, and technical support to run onsite activities
Day-of Logistics: Run-of-show coordination and on-site troubleshooting so everything runs seamlessly
Storage Solutions: Your brand assets stored securely and ready for your next activation
Marketing & PR Support: Copywriting, graphic design, media coordination, photography and videography, and social media content to maximize the moment's reach.

“NEWaukee really understands our brand and who we're trying to reach. Their fresh ideas and passion for community engagement have been key to our success. They push us to think differently.”

Kate Johnson, VP of Marketing, North Shore Bank

Customer Experience Journeys + Market Strategy

Understand exactly how people connect with your brand and thoughtfully design every touchpoint.

Most teams don't have a problem with the quality of their product or service. The challenge is to create consistency across every touchpoint of the brand experience: the welcome, the signage, the follow-up text, the message that lands after someone leaves, all evolve organically until inconsistency erodes brand trust.

We map your audience’s full journey, align your leadership and operations around it, and build the strategy, systems, and assets to execute it consistently, across every location and every touchpoint, physical and digital.

For a growing Midwest B2C retail brand, we built new customer experiences that supported year-over-year growth of their unique store visits by 23.6% and online conversions by 202%. See case study →

A woman at a car wash booth talking to a person in a black vehicle through the window. The booth has a sign that says 'Wash. Chill. Repeat.' with membership starting at $19.99 per month.

Applications

Designing marketing playbooks for brands expanding into new markets
Creating consistent marketing SOPs for multi-location retail brands
Operationalizing marketing processes for fast-growing organizations
Strategizing new experiences for legacy brands undergoing transformation

What We Offer

Brand Audit & Market Analysis: An honest read on how your brand shows up today and where there is untapped potential
Competitive Research: Data to help navigate your market and outshine rival brands.
Customer Experience (CX) Design: A map of every touchpoint in your customer experience, cross-team alignment sessions, and practical playbooks built for the teams doing the work
Brand Marketing Strategy & Media Planning — Target audience and persona development, messaging strategy, channel and budget recommendations, brand calendar development, and a media plan you can execute and measure against

“NEWaukee continues to exceed expectations. Going beyond just events and creative (which they’re also great at), the team at NEWaukee has become thought-leaders on our business.”

– Brandon Gill, Chief Growth Officer at Tsunami Express Car Wash