Discover: Market Strategy
Tell the right story, to the right people, at the right time.
Are you constantly barraged by ads and calls to action that just don’t apply to you? Us too – and it gets annoying. Traditional agencies tend to use spray and pray campaigns, relying on impressions, reach and other metrics that don’t say a lot and give a misleading picture of brand ROI.
At NEWaukee, we instead focus on ROC – or, Return on Community. Through targeted storytelling, meaningful connections and dynamic experiences, we focus on building an engaged community of advocates for your brand.
The process looks a little like this:
- We research and find what makes your brand the BEST –
- – And, who or what your competition looks like.
- We figure out who you are trying to talk to (hint: you can’t be everything to everyone!)
- We do a deep dive to uncover what’s worked for you in the past (and what’s fallen flat.)
- We map out a strategy for telling your story to this new audience, and we help you bring it to life every step along the way – creating content across channels from graphics to videos and more that inspire brand affinity.
Design: Engagement Partner
We know how to bring people together and motivate them to act.
Over the past 12 years, we’ve brought hundreds of thousands of people together for experiences and initiatives of all sizes. We’ll train your leaders on our methods of engagement, so that they can go on to expand your brand’s impact into the future.
We’ve helped our clients create:
- Active talent communities of interested candidates to fill your in-demand roles
- Unique candidate experiences that attract top talent to your business and showcase your city
- Fun experiences that bring your employees together (and make them not want to leave!)
- Inclusive culture trainings and employee resource group programs to ensure all your employees feel like they belong and are empowered
- Sustainable non-profit membership structures and programs
Deploy: Experience Design & Production
Let us do what we do best: create dynamic, interactive live experiences for your brand.
From 10,000+ person festivals to intimate workshops, national professional conferences to internal strategic planning sessions, we know how to design and build inventive experiences that will leave a lasting impression on your attendees.
We can help you:
- Reimagine and host your next event, workshop or conference (in person or virtually)
- Strategize how to brand and market your event so that your desired audience can’t wait to get in
- Design an on-site brand activation that makes an impact and generates leads
- Capture stunning photo and video of your event for use in marketing materials
- Project manage initiatives in the community that require cross-industry collaboration