Milwaukee Comedy Festival

Case Study

Graphic Design

20 Years of Laughs, Reimagined

Milwaukee Comedy Festival was celebrating a major milestone: its 20th anniversary. The organizer wanted to honor the legacy of the festival while giving it a fun, fresh look to commemorate the occasion.

NEWaukee partnered with Milwaukee Comedy Festival to design a 20th anniversary visual system that could flex across merchandise and promotional materials.

The goal was to create a fun design that fans, performers, and staff would actually want to keep – turning the anniversary into something tangible.

NEWaukee delivered bold, legible, and eye-catching designs including:

  • A 20th Anniversary Brand

  • Event T-Shirt

  • Event Flyers & Posters

The work helped Milwaukee Comedy Festival celebrate two decades of comedy in a way that felt intentional, polished, and true to the brand.

  • “Wow, what a fantastic experience it is working with NEWaukee! We were looking for a fun design for the 20th annual Milwaukee Comedy Festival that was different from what we have had in the past, but still on point with our brand. I was really pleased with the entire process - from initial consultation to finished design - it was professional and timely! Now it's not a matter of if I'll use NEWaukees services again, but when!”

    Matt Kemple
    Founder and Executive Producer of Milwaukee Comedy, LLC & the Milwaukee Comedy Festival

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