How to Make Your Brand More Human (And Why that Matters)
Today most of our interactions are happening digitally, so it’s harder than ever to feel a human connection. But that’s exactly what audiences are craving.
Read our tips below to bring a genuine human connection to your brand.
1. Prioritize sharing content that adds value instead of selling
No one wants to be marketed to 24/7. People barely want to be sold to at all. Share content that adds value to your audience’s life, not just another pitch.
What is your brand an expert in? Share your advice, thoughts, and experiences on what you know best.
2. Engage with your audience
Where does your audience gather? Figure out where they are, and then engage with them in meaningful ways. This might mean engaging with influencers, running a live Q+A, or popping up at a local festival. Pick what feels natural for your audience
3. Share your story (and mistakes!) with transparency
It can be really easy to share only the good stuff in regards to your brand. We call that the “highlight reel.” But it’s not always authentic. People can sense when a brand is trying to spin something or cover up an error.
You don’t have to share every nitty gritty detail, but acknowledging changes, errors, or uncertainties can make your brand seem genuine. It brings humanity back to the organization, and your audience will appreciate and trust your candor.
4. Stay true to your brand
A very common mistake many brands make is trying to be appealing to absolutely everyone. Focus on your brand’s unique niche, and stay true to that instead of trying to make everyone in the world happy.
Deciding upon a brand voice, cadence, and typical content can be helpful, as well as firmly defining who your audience is. Then stay true to those guidelines. Being consistently “yourself” as a brand will increase trust and acceptance.
5. Show off your team
People trust people, not logos. Your brand is made up of talented humans. Don’t be afraid to highlight that! Show off your team members, give audiences “behind the scenes” looks at your job, and share success stories.
6. Highlight your relationships
Do you work with any community partners? Is your brand involved in any charity or volunteer efforts? Sharing the relationships you have with your community and other brands is an important way to highlight your values.
Ready to turn these ideas into action?
Our Community Engagement Manager Training equips your team to create programs that actually connect with people and build loyalty that lasts. Learn more →