NEWaukee’s Brand Trust Quotient
At NEWaukee, we've developed the Brand Trust Quotient (BTQ) to measure whether your brand lives up to its own story and to show you exactly what to do about the gap when it doesn't.
We triangulate your stated identity, external presentation, customer experience, and employee signal to produce a
score and a structured gap analysis.
What our AI Measures
Each of the four dimensions below are operationalized by a dedicated AI agent.
Stated Brand Identity
Coherence, specificity, distinctiveness, and consistency of your brand across public channels.
External presentation
Consistency, engagement, and responsiveness of your brand on social media and other public forums.
Customer experience
Sentiment trends, recurring complaints, and response quality across public reviews.
Employee signals
Sentiment trends, employee comments, and gaps between executive and individual contributor ratings.
Organizations Using the Brand Trust Quotient
