What's New With NEWaukee
A quarter of good work, good partners, and good problems to solve.
At NEWaukee, we spend our time building trust between brands and the people they want to reach, through experiences people actually want to show up for. Last quarter that meant a summit on safer streets, VR adventures across the state, and an arts festival drawing thousands. The proof is below. Here's the thing about trust: most brands can't tell you whether they have it. That's what we built the Brand Trust Quotient (BTQ) to fix. BTQ gives you a real read on how your brand's trust holds up across web, social, and reviews, benchmarked against your industry and competitors, with clear recommendations on where to strengthen it. We'll walk you through the results personally.
COMING UP
AFTERLIGHT: A Free Summer Night on the Riverwalk on Aug. 21
For one night, we're turning the Milwaukee Riverwalk into AFTERLIGHT — a glowing corridor of light, music, and art from Erie Street to Wisconsin Avenue, celebrating the city's creative spirit after dark. It's ours, it's free, and it's the kind of thing we love to dream up. August 21, 6:30–11 PM
RECENT WORK
ART 64®: A Weekend of Art in Wauwatosa
The fifth annual ART 64® presented by North Shore Bank was the biggest yet! For one weekend, The Village of Wauwatosa transformed into live painting battles, packed streets, and local businesses buzzing with thousands of visitors. We're proud to build this one alongside Discover Wauwatosa, and prouder that it keeps outgrowing itself every year.
Vision Zero Summit: 300+ Working Toward Safer Streets
We helped bring the first-ever Vision Zero Summit to life! Through keynotes, workshops, and bike and walking tours, 300+ attendees learned more about proven strategies and innovative, people-centered solutions that advance safety, equity, and accessibility across Milwaukee’s streets and neighborhoods. Serious work, real turnout.
Also This Quarter
Brewers Pride Night: We teamed up with the Milwaukee Brewers for a ballpark full of LGBTQ+ craft vendors, lip sync battles, live flash tattoos and more. Pride Night was a home run.
North Shore Bank’s VR Van: We brought an immersive VR van experience and postcards-to-your-future-best-self to the Milwaukee County Zoo, Kenosha Kingfish, Art in the Park in De Pere, and more.
Davidson Park Supper Club Soirée: We produced an old fashioned supper club themed evening honoring the Friends of Davidson Park, whose generosity keeps the space thriving.
From the Blog: Our Thinking On Trust
Why Small Moments Build Big Trust: People remember how an experience made them feel. → newaukee.com/blog/brand-trust-is-built-in-the-small-moments
The Credibility Recession: What if the problem was never awareness, but belief? → newaukee.com/blog/the-credibility-recession
The Best Brand Content Might Not Come From Your Brand: Build environments people want to share. → newaukee.com/blog/the-best-brand-content-might-not-come-from-your-brand
One quarter, a lot of trust built.
See how your brand measures up with a free Brand Trust Quotient assessment.