Market Strategy & Experience Design

Marcus Hotels & Resorts


Opened in 2019, Saint Kate The Arts Hotel (owned by Marcus Hotels & Resorts) offers a modern luxury experience with an artful twist in Downtown Milwaukee.

Engagement Needs:

Marcus Hotels & Resorts engaged NEWaukee to increase brand awareness and foot traffic to the newly-opened hotel.

Key Insights:

NEWaukee met with the Chief Marketing Officer, VP of Marketing and Director of Advertising to better understand the organization’s goals. Key insights included:

• The opportunity to highlight and activate Saint Kate as an entertainment destination to be enjoyed by those in Wisconsin as well as out-of-state.

• The hotel’s existing marketing strategy could be augmented by offering unique, signature in-person experiences that reflect its brand.

• The proposed program should reflect the hotel’s artful brand and appeal to an audience likely to book a stay in the hotel.


Here’s What Working with NEWaukee Can Do:

NEWaukee designed Sensorial, a masquerade ball party that included pop-up theatrical performances curated by the United Performing Arts Fund, multiple DJs, and multimedia installations.


• More than 500 tickets sold, generating new email leads and social media followers for Saint Kate

• The event garnered press from local media outlets

• Pre-, during, and post-event content received over 68,000 social media impressions

• Photo and video captured from evening and delivered to marketing team for re-use

Make NEW Possible


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