Marketing Specialist

NEWaukee is seeking an experienced, versatile Marketing Specialist to join our team. You will be responsible for ideating, strategizing and executing marketing campaigns for NEWaukee and its clients, overseeing the success of your projects from start to finish.

NEWaukee is a brand engagement agency that helps businesses find innovative ways to connect to their audiences. Our clients include Tsunami Express Car Wash, North Shore Bank, Harley-Davidson, Sargento and more.

Responsibilities:

• Manage projects and meet with clients to determine marketing goals, content strategy, brand guidelines and budgets

• Write, edit and publish engaging copy for blogs, landing pages and events

• Develop and implement digital marketing campaigns, including but not limited to: organic social media, paid social media, Google/PPC, email, SMS, and programmatic

• Manage traditional marketing campaigns, such as radio, OOH, TV, and sponsorships, including developing copy and creative

• Set up A/B tests, monitor performance on an ongoing basis, and optimize campaigns for performance

• Manage communication with third-party marketing vendors and partners

• Communicate detailed plans for NEWaukee’s graphic designer, videographer, photographer, and other NEWaukee staff, to support the creation of visual assets needed for the tasks outlined above

• Track hours, budgets, and analytics, and report on performance on a regular basis with clients

• Produce documents and presentations related to projects for clients and internal review, including regular reporting

• Produce graphics in Canva as/when appropriate via existing templates

• Organize client files using proper naming conventions and folder structure

• Serve as content expert during NEWaukee webinars quarterly, or as needed

• Support on-site at NEWaukee and its client’s events

Qualifications

• Proven track record of 3+ years of successfully creating and managing effective marketing campaigns in diverse marketing roles

• Extensive and thorough understanding of marketing elements including traditional, programmatic, and digital advertising 

• Exceptional communication and presentation skills, capable of effectively articulating ideas and strategies

• Demonstrable experience with marketing data analytics and tools

• Solid computer skills, including Google suite, marketing software and applications (GA4, Google Adwords)

• Knowledge of customer engagement platforms preferred

• Knowledge of digital advertising platforms (DSPs) preferred

• Strong mix of creative and analytical skills, with a propensity for data-driven decision-making

• Comfortable with a fast-pace environment, with the ability to pivot tasks and strategies quickly

• Demonstrated ability to learn quickly, adapt to new contexts and work environments, and be open to feedback and continuous improvement

This is a hybrid role based in Milwaukee, WI. Staff is required to come into the office at least once per week and be available for in-person meetings and events.

NEWaukee offers a comprehensive and competitive benefits package including:

• Fully paid health/vision/dental and 401k match (4% at one year)

• A highly collaborative and exceptionally talented team

• Unlimited PTO

• Stipends for ongoing education, such as certification

• Unique perks like sabbaticals, at least one 3-day weekend/month and more

How to Apply

To apply, send your resume to contact@newaukee.com with your name and ‘Marketing Specialist’ in the subject line.