Walker’s Point location to become social innovation and entrepreneurship center with event, office, coworking space

Milwaukee, Wisc. January 22, 2020 — Social architecture agency NEWaukee is under contract to purchase and plans to redevelop the Historic Schlitz Tivoli Palm Garden building at 504 W. National Ave in Walker’s Point.

“Over the past ten years, we have studied how people move through spaces and have created unique, catalytic programming throughout the City of Milwaukee,” says Angela Damiani, CEO and Co-Founder of NEWaukee. “Now, we are excited to take all of this experience and apply it in the development of a permanent, physical home for NEWaukee and the community at large.”

NEWaukee co-founders Angela Damiani and Jeremy Fojut have founded Place Based Development, a new development company. The first development site is the two-story, 16,000-square-foot Historic Schlitz Tivoli Palm Garden building, which is currently vacant. NEWaukee is partnering with Milwaukee developers JoAnne Sabir and Melissa Goins from Freedom Endeavors to lead the project, named The Beacon.

“NEWaukee’s mission is to change the way people connect, creating a beacon of belonging in the communities we work with,” explains Damiani. “This project will be the physical embodiment of that mission.”

The Beacon will be a hub for social innovation and entrepreneurship, combating social isolation through connectivity and creating dozens of jobs by 2021. Preliminary plans for the mixed-use development include 8,500 sq ft of open office and meeting spaces, 6,000 sq ft of flexible event space, and 1,500 sq ft for an independently owned and operated cafe/bar.

“The Beacon will provide a physical space for an inclusive and vibrant gathering of local artisans, makers, tech startups, small businesses, and the customers they serve,” says Damiani. “We believe the investment in the Walker’s Point area will have a ripple effect not only on that neighborhood, but also on the City as a whole, due to the extensive programmatic layers of the development.”

Unlike any other office, retail, or restaurant experience in the region, the development will feature a true melting pot of Milwaukee’s food, art, tech, music, makers, and innovation cultures. Based on community response, the project will include frequent programming, connectivity to the City’s amenities and wrap-around business services to support small business tenants.

NEWaukee, as well as its sister companies Newance and Rev Collective, plan to serve as anchor tenants in the building. The remaining office and retail space is available and open for other social enterprises and small businesses eager to co-locate within this new ecosystem focused on social connectivity.

Renovations at the building will be led by Kubala Washatko Architects and Greenfire Construction. NEWaukee and its development team has already raised nearly $615,000 of its target $3.4 million project budget.

To learn more about becoming a tenant or investor, join NEWaukee at the Fund Milwaukee public announcement on Monday, January 27, 2020 from 5:00 – 6:30 p.m. at the University Club of Milwaukee located at 924 E Wells St, Milwaukee, WI 53202.

To connect directly with the NEWaukee team, contact Jeremy Fojut at jeremy@newaukee.com.


NEWaukee is a social architecture agency that designs memorable in-person experiences that create a sense of belonging inside the communities and companies they work with. Visit www.newaukee.com to learn more.

The Beacon is Milwaukee’s newest hub for social innovation and entrepreneurship, combating social isolation through connectivity. Visit www.mkebeacon.com to learn more.

Place Based Development is a development corporation that operates at the intersection of community and real estate. Through a heavy emphasis on programming and community ownership, the projects amplify the voices and vibrancy of the neighbors and neighborhoods in which they exist.

Photo Credit: Kubala Washatko Architects
Photo Credit: Michael Marten, NEWaukee Staff Photographer/Videographer
Photo Credit: Michael Marten, NEWaukee Staff Photographer/Videographer
Photo Credit: Michael Marten, NEWaukee Staff Photographer/Videographer


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