Market Announces Vendors, American Family Insurance BIPOC Vendor Sponsorship

MILWAUKEE, WI August 12, 2021 — Westown Association, in partnership with NEWaukee, is excited to share that the Milwaukee Night Market presented by Meissner Tierney Fisher & Nichols S.C. returns next week on Wednesday, August 18, from 5 p.m. to 10 p.m. on West Wisconsin Avenue between 2nd Street and Vel R. Phillips Avenue.

The Night Market is a one-of-a-kind, free, outdoor street festival showcasing a variety of local Milwaukee vendors, performers and artists.

New this year, American Family Insurance has sponsored the vendor fees for 20 BIPOC (Black, Indigenous, and People of Color) entrepreneurs participating in the market. American Family Insurance selected an array of vendors to sponsor that features gender parity, ethnic diversity, a combination of food and craft businesses and both new entrepreneurs as well as long standing community staples.

“It’s exciting to have the popular Milwaukee Night Market, a community event that brings so many city residents together, return in 2021,” said Ranell Washington, American Family Insurance office of community and social impact advisor. “American Family is pleased to sponsor 20 local entrepreneurs of color, allowing them to showcase the variety of quality products and services they offer. The pandemic has hit small businesses particularly hard, especially our diverse businesses, so providing an opportunity to promote and sell at this event is particularly important.”

American Family Insurance-sponsored vendors include Raising Good, Queens Crown Essentials, Soap Fixx Co. LLC, Style Pop Cafe, DUSBLU, WoLF Studios MKE, Tres Flores Funnel Cakes, Fit4YouMKE, HoneyBee, Sage Wellness & Apothecary, Ina Maka (Healing Crystal Jewelry), Dynamo, Red Tipi Inc, T for Textile, MKE Black, Be Heard, Jakarta Cafe, El poblanito gourmet tacos, BeBe’s Bistro, MR GREENS and Corn Man LLC.

“Sponsorship for the Night Market is allowing MKE Black to take part in its first Night Market, and we are beyond excited,” said Ayrton Bryan, MKE Black Director of Strategic Partnerships and Initiatives. “And deciding to support diverse founders and entrepreneurs is essential to truly changing how the spaces we work, grow, and enjoy become welcome locations for all.”

The August 18 market will feature over 100 food and craft vendors and local organizations, including: Tatay’s Truck, Junior’s Smoked BBQ, Pedro’s South American Food, Cuatro Uno Cuatro, Lit MKE, Lush Popcorn,, 88Nine Radio Milwaukee and more. For a full list of vendors, visit

Performances at the W. Wisconsin Ave. intersection at Third Street will include the TRUE Skool Band and DJs and a pop up performance by the Milwaukee Flyers Tumbling Team at 7 p.m.

“We are thrilled to reactivate West Wisconsin Avenue and welcome back Downtown employees and visitors,” said Stacie Callies, Westown Association Executive Director “The return of the Night Market in 2021 was made possible because of important partners like Meissner Tierney Fisher & Nichols S.C. and American Family Insurance. Because of their commitments to the community, we are able to produce an exciting, diverse event for all of Milwaukee to enjoy.”

In early June, Westown Association announced a new strategic partnership that transferred the Night Market brand from NEWaukee. In July, law firm Meissner Tierney Fisher & Nichols S.C. secured the first title sponsorship of the Milwaukee Night Market. The 2020 Night Market season was canceled due to the coronavirus pandemic. 2022 Night Market event dates will be announced by the end of this year.

West Wisconsin Avenue between Plankinton and Vel R. Phillips Avenue, and Old World Third between Wisconsin Avenue and Wells Street will be shut down from 12PM-1AM on the day of the event. Busses that run along Wisconsin Avenue will be rerouted to either Michigan Ave. or Wells St.

For more information about the Milwaukee Night Market, please visit:


About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.

Westown Association is a non-profit business association focused on championing the economic and social development of the neighborhood west of the Milwaukee River in downtown Milwaukee. To learn more, visit

NEWaukee is an agency with over a decade of experience in helping organizations create transformational programming and brand engagement. To learn more, visit

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