NEWaukeean: Alex Lasry
What is your job and its responsibilities?
I am the Vice President of Strategy & Operations for the Milwaukee Bucks. I work on long-term marketing and strategy for the Bucks as well as driving and developing new business opportunities for the organization.
How long have you lived in Milwaukee & what brought you here?
I’ve lived here for about two months and I came because of the opportunity to help turn around the Milwaukee Bucks and invigorate downtown. When my dad bought the Bucks I knew that there was a tremendous opportunity to help bring back a franchise with a storied history. When I came to Milwaukee, I saw parallels between the team and the city itself which made this opportunity even more interesting. After talking to my dad and Wes and hearing about their plans and commitment to Milwaukee, I knew this was going to be something special and that I had to be a part of it.
Plus, the second time I came here I was having beers with clients at 10AM, I felt like I should put to use what I learned in business school.
Is there an issue you believe all Milwaukeeans should turn our attention to?
I think we all need to be focused on the economic development of Milwaukee. Millennials are choosing to live in urban areas rather than suburbs and we’re even seeing a shift in our parent’s generation’s preference. It is important that we take an active interest in pursuing a grand vision for downtown Milwaukee to make it a place that young professionals and college graduates want to come work.
With Bucks owners Marc, Wes and Jamie’s commitment to remaking downtown, a new arena, and a host of other projects that are already under construction, Milwaukee is on its way to becoming an urban powerhouse. We just have to continue to press forward and not lose momentum.
What is the perfect thing to do in Milwaukee on a Sunday afternoon?
Have a beer and watch football. Is there anything else to do on a Sunday afternoon?
Where do you see MKE in 5 years?
Hosting a ticker tape parade for the newly crowned NBA Champions, the Milwaukee Bucks!
I also see a new, thriving downtown. I think with all of the current investment happening in Milwaukee as well as a new multi-purpose facility in downtown, Milwaukee will have reinvented itself as a preferred destination for young professionals. Marc, Wes, Jamie and the Bucks are determined to help rejuvenate the city to make it a city that everyone in the state can love and enjoy. I think in 5 years you’ll have seen the fruits of that labor.
What do you think of Milwaukee as a place to work and do business?
Milwaukee has been a great place to work. It has a strong culture, big corporate base and an abundance of talent. One of the unique aspects of Milwaukee’s business culture is everyone’s belief in working together and its commitment to the community. Every business leader I’ve met with believes that they have a responsibility to the people of Milwaukee, not just its company.
I think that’s why Marc and Wes feel right at home in Milwaukee. They believe the Bucks have a responsibility to the City and State to ensure that its resources are being put to good use. They believe if the City succeeds, the Bucks will succeed…and I think that ethos is abundant throughout the city.