Creating Brand Affinity for New Candidates
NEWaukee created a series of intern engagement activities centered around showcasing all that Milwaukee has as a place to start your career.
Milwaukee’s Largest Intern Mixer aimed to connect Milwaukee Tool’s intern cohort with other company’s interns at the beginning of the summer intern season in an interactive networking and community showcase event. The program featured food and beverage from local restaurants, a live DJ, unique community resources, dynamic ice breakers and area executives intended to integrate the new interns to what the city has to offer.
We also showcased the community through an interactive concierge tour. Students shuttled around the city sampling local treats and exploring spots that locals love.