What is The Breakout Room?
It doesn’t matter if you are working for a corporation, a non-profit, city or independently – professionals in the event industry create the cultural backbone of our communities and companies.
The future is uncertain. Successful event professionals know how to creatively problem solve and adapt to face challenges – whether it be new regulations, capacity restrictions, virtual programming and more.
This program is presented in partnership with Visit Milwaukee.
We need to build a stronger community of event professionals. That is why we are launching The Breakout Room, an interactive program that gathers people across the industry to share, learn and connect around key topics that matter to our professions.
Together, we will take our events to the next level and build truly transformative experiences in the future.
Irina Ioffe, Director of Strategy at GMR Marketing, has 15+ years of experience influencing marketing, strategy and public relations for a wide range of global and regional brands. Based at GMR’s global headquarters in Milwaukee, WI, Irina joined the agency in 2019 to focus on converting brand information, consumer insights and cultural trends into experiential solutions that solve brand marketing challenges. Her strategy portfolio has included GMR clients Comcast, U.S. Cellular, Ferrari, Hawaiian Airlines, Google and Hershey. Previous to GMR, Irina directed public relations and marketing for clients including Iconica, Akira Fashion International, Jon Kotay and more. Outside of work, Irina spends time outdoors, participates in local government and civic organizations, and teaches Continuing Education workshops on Public Relations and Ethics in Communication at the University of Wisconsin.
Cassandra Polansky, Senior Premium Seating Coordinator, is entering her fourth season with the Green Bay Packers. An avid sports fan passionate about creating memorable and first-class experiences for clients, Cassandra found her niche in the sports industry following internships with the Milwaukee Brewers and Marquette Men’s Basketball office during her undergrad years at MU. Upon completion of her MBA at Marquette, Cassandra worked as an account manager at a small full-service marketing agency and then helped transform the Milwaukee Bucks’ season ticket holder experience into the “Bucks MVP” experience as Manager of Fan Relations, Strategy and Analytics and later Director of Fan Experience. Currently a member of Marquette’s Business Administration Alumni Association Board and having served in such roles as Big Brothers Big Sisters 2.0 mentor and United Way campaign planning committee member, Cassandra is committed to supporting her local communities and is always looking for ways to stay engaged. Today Cassandra looks forward to continuing to grow her network and learn in and around sports to help continually evolve the Packers gameday and non-gameday offerings to ticketholders and fans alike.