Branding. Design. Sales. Marketing. These have been foundational elements of a successful brand for decades. However, as we adjust to a marketplace that will end up looking completely different than any other we’ve seen before, success will rely squarely on knowing how to brandish your unique personality as the sole linchpin between them all.
Andrea Hubbert and Dre Beltrami, co-founders of The Solopreneur Society, are two straight-talking human behavior nuts dedicated to helping small businesses succeed in our “new normal.” Wielding their battle-tested methods, they’ll show you how to peel back the layers of your personality to develop a cult-like brand that gets your audience to fall all over itself to buy your products and services.
Their inaugural six-part series, Brandishing You Pop Up Bar, will help you:
This show will include a mix of video content and live sessions.
Week 1 (5/12) – Video = Introduction to brand archetypes
Week 2 (5/19) – Video = Use brand archetypes to pull your audience’s emotional levers
Week 3 (5/26) – Live Session = Hot seat sessions (special guest Jeremy Fojut)
Week 4 (6/9) – Video = Hone your brand voice and really get comfortable leaning into your primary brand archetype
Week 5 (6/16) – Video = Tips for living your brand archetype out loud every single day
Week 6 (6/23) – Live Session = Wrap party! (special guest Jeremy Fojut)
This event is part of NEWaukee’s Cloud Cafe brought to you by Ginger Lazovik, Shorewest Realtors and North Shore Bank. The Cloud Cafe is an online platform for connectors and creators to find belonging during this time of unprecedented isolation. Sign up for NEWaukee’s newsletter for weekly updates about new events.
Co-Founder, The Solopreneur Society
My passion is to help solopreneurs design communication strategies to launch their products and services, nurture their target audiences and grow their businesses — while demystifying marketing automation tech to enable it all.
But you probably already knew that. Here’s what you may not know. I am constantly amazed by my clients’ joy when I am just simply myself — infusing my passions for original thought, candid straight talk and collaborative partnership into every project of theirs that I take on.
A business bestie once described me as the one who brings the boardroom into the bar room. (<< Ok, it was Dre!) I like that. I’m going to own it. And here’s why: I enjoy breaking down complex concepts into golden nuggets for learning and implementation by anyone… even my friends on the stools at my favorite corner bar.
You may chuckle at that, but I’ll tell you a secret. My balance of egg-head and non-conforming creativity has served me well. It's given me the pleasure of steering marketing campaigns for organizations of all types — from the smallest non-profits to large Fortune 120 companies. (I’ve even had the honor of working on behalf of a client who was part of a U.S. presidential inauguration. True story!)
In my 20+ year award-winning career one thing has never changed: I have always and will continue to always stand for connection to people… connection to community… and connection to the greater good.
Co-Founder, The Solopreneur Society
I’m what the kids call a branding junkie. I eat, breathe, and geek it all day, every day. WELL, when I’m not hanging out with my lil’ guy, trying to lift the “I hope you have a kid just like you” curse my mother put on me.
I’ve spent the last five years studying, dissecting, and reverse engineering, cult brands. Everything they do, how they do it, and how it's received.
I’ve become quite the human decoder ring. I just have a sixth sense when it comes to deciphering a brand’s identity, which has helped me hone a battle-tested development system for building (or rebuilding) one from scratch.
Once upon a time (not even 5 years ago) I was far from leading my own cult brand. I was sitting in a beige cubicle at my soul sucking 9-5 contemplating which desk accessory to impale myself with. Yeah, it was extreme but (shameless confession!) I contemplated weirder shit that I thought could get me out of work. That world just sucked my mojo dry!
Today life is staggeringly different and I don't mean the vodka kind of staggering!
I now run my own five-figure (and growing) cult brand in between dance parties, park shenanigans, and potty-training meltdowns. The freedom my life is drenched in these days is quenching like a tall glass of spiked lemonade on a blistering summer day. Damn those drink analogies, I can’t help it.
The icing on that chocolate cake (which coincidentally also happens to be the name of one of my favorite vodka-based shots – look it up!) has been helping so many clients and students develop, strengthen, and grow THEIR OWN legendary brands.