Amid the COVID-19 crisis, everyone is waking up to a new reality of uncertainty. But this isn’t a new feeling for founders – it’s a daily occurrence. Successful entrepreneurs know how to harness the unknown and turn it into a strategic advantage.
NEWaukee and Newance co-founders Angela Damiani, Amanda Daering and Jeremy Fojut join other founders in a candid conversation about facing risk, adapting in the moment and the creative stretch of iteration in the midst of an economic downturn.
This week’s featured guests are Brian Wiegand and Craig Andler, Co-Founders of Spin Live, a video platform for brands and influencers to host live mobile shopping events to drive brand engagement and impulse purchases.
This event is part of NEWaukee’s Cloud Cafe brought to you by Ginger Lazovik, Shorewest Realtors and North Shore Bank. The Cloud Cafe is an online platform for connectors and creators to find belonging during this time of unprecedented isolation. Sign up for NEWaukee’s newsletter for weekly updates about new events.
Brian Wiegand, Co-Founder & CEO of Spin Live
Brian Wiegand is a serial entrepreneur who successfully founded and sold several venture backed internet-based companies generating over $100 million in shareholder value. He is currently the Co-founder and CEO of Spin live, Inc., a video platform for brands and influencers to host live mobile shopping events to drive brand engagement and impulse purchases. Brian also currently sits on the Board of Sonic Foundry (Ticker SOFO, a NASDAQ traded software company).
Brian founded and served as CEO of Hopster, a company that links digital marketing efforts with real-world shopping behavior by rewarding consumer purchase loyalty, engagement and advocacy. Hopster announced in October 2014 that it was acquired by Inmar, Incorporated, where Brian served as SVP of Growth and Strategy from the date of purchase to August 2016. Brian co-founded and served as executive chair of the board of Alice.com, an online retail platform that connects manufacturers and consumers in the consumer packaged goods market. Brian also co-founded Jellyfish.com, a shopping search engine, in June of 2006. He served as CEO until October 2007 when the company was sold to Microsoft. Brian continued with Microsoft as the General Manager of Social Commerce until May 2008. He also co- founded NameProtect, a trademark research and digital brand protection services company in August 1997 which was sold to Corporation Services Company in March 2007. In addition, Brian founded BizFilings in 1996, the Internet’s leading incorporation Services Company. He served as the president and CEO until 2002 when the company was acquired by Wolters Kluwer. Brian attended the University of Wisconsin - Madison.
Craig Andler, Co-Founder & COO of Spin Live
Craig Andler has co-founded multiple disruptive startups in the internet and adtech space and has nearly two decades of experience leading and scaling early stage digital sales teams. Craig’s specialty is securing the “first dollars in” from small and mid-sized brands as well as Fortune 100 advertisers including Procter & Gamble, Unilever, Nestle, Johnson & Johnson, and General Mills.
Currently, Craig Andler is the Co-founder & COO of Spin.Live – a video platform for brands and influencers to host live mobile shopping events to drive brand engagement and impulse purchases. At Spin, Craig is responsible for leading the acquisition and on-boarding of all brands and retailers as well as end-to-end platform operations.
Prior to Spin, Craig co-founded the digital coupon company Hopster (acquired by Inmar) and Alice.com, a failed direct-to-consumer marketplace for CPG brands that to this day is both his best and worst startup experience.
Craig is a two-time graduate from the University of Wisconsin.