Market Strategy & Experience Design

Tsunami Express Car Wash


Tsunami Express Car Wash uses state of the art equipment and thoughtfully selected products to ensure that their customers receive an efficient, thorough and safe wash experience.

At the time that Tsunami Express Car Wash approached NEWaukee, they owned seven car washes in Wisconsin and Indiana with a plan to open many more in the surrounding areas over the next twelve months.

Engagement Needs:

Backed by private equity funds and looking for explosive growth, Tsunami Express engaged NEWaukee to introduce their brand to the Appleton and Oak Creek markets through integrated marketing campaigns and reimagined grand opening events at multiple locations.

Key Insights:

NEWaukee met with the Vice President of Growth to better understand the organization’s goals. Key insights included:

  • • With short timelines, the integrated marketing campaign and reimagined grand opening events needed to be simple and efficient yet high-impact.
  • • NEWaukee’s proposed strategy should be heavily community-based to truly set the car washes apart from other competitors in the local market.
  • • New visitors should understand the value of Tsunami Express’ monthly memberships, which provide unlimited washes.
  • • Capturing high-quality photography and videography is a high priority in order to market the locations long-term.
  • • The program planning process should be thoroughly documented for onsite staff to reference for future marketing efforts.

Here’s What Working with NEWaukee Can Do:

NEWaukee successfully held multiple Grand Opening experiences in Appleton and Oak Creek, WI, between October 2022-May 2023.

In addition to planning all event logistics, NEWaukee also managed:

  • • Street Team Activations
  • • On-Site Signage Design & Printing
  • • Organic & Paid Social Media
  • • Google Ads
  • • Direct Mail
  • • Press Releases
  • • Photography & Videography

During the Grand Opening experiences, guests were able to enjoy branded sweet treats, family-friendly crafts, and free branded swag. Additionally, Tsunami Express employees greeted guests with free washes all day and offered them a $5/first month membership deal.

Post-events, NEWaukee also delivered an evergreen program ‘playbook’ for the Tsunami Express team to use in the future.




Bringing a Wave of New Customers

    • • Experienced 475% lift in car traffic during events
    • Thousands of new customers introduced to the brand
    • 619,000+ Grand Opening event campaign impressions
    • Hundreds of new sign-ups for unlimited wash memberships (starting at $19.99/monthly)

Make NEW Possible


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