Black Minds Matter

Black Minds Matter (BMM) is a national movement to celebrate Black minds, support excellence, and promote the development of high-quality school options for Black students. BMM is connecting a national community of Black school founders and leaders, so they can come together for fellowship and professional growth.

Through a series of strategic design sessions, NEWaukee collaborated with BMM leadership to conceptualize an authentic community for Black school founders. NEWaukee helped BMM to develop network benefits, audience segmentation and targeting, outreach strategy, messaging, high level goals, and more.

Key insights included:

• • BMM’s brand had a strong appeal and reach that could be leveraged to build connections with individual Black school founders and peers within the community
• • Grassroots organizing had helped to produce a database of founders and subscribers
• • Black school founders expressed a desire for peer connection but did not yet have an easy way to come together
• • Storytelling could be used to change the narrative around educational freedom and parent empowerment, particularly on digital platforms
• • A series of recurring and signature events could be produced to educate Black school founders on educational freedom and leverage them as advocates within their communities

National Black Founders Network